In this case study, I am going to take you through the process of solving a design challenge. This is an Ad Manager which will manage your ad campaigns from different platforms like facebook, google, instagram etc. I will take you through my thought process and design decisions.

The Challenge

We are looking to design a premium Ad Manager mobile application that gathers all the critical Ad features from different sources like Google Ads, Facebook Ads, Instagram Ads, Youtube Ads, and more.

This mobile Ad Manager application will help sales and marketing managers track their ads in a single app, plan their…


Design assignments have become a crucial factor for deciding whether a candidature is a good fit for a particular design role and helps the employer to decide whether the candidate is a good fit for an interview or not.

I applied at Innovaccer for a Design Intern role for Summergeeks 2021 program. Innovaccer Inc. is a Silicon Valley-based healthcare company and one of the leading unicorn start-ups in 2021 and received a design assignment for the respective position.
You might be thinking.

Why I am doing it again?

Though my assignment got rejected I realized a few mistakes that I…


In this case study, I am going to innovate with the design process and unravel my decisions and thinking for a better understanding of my motivations.

The story that led to Innovation

A doctor in a medical hospital was taking a break and sipping coffee. An emergency case arrived, it was a woman having a very high fever and agitation.

Without the proper knowledge of the patient’s medical history, the doctor administered painkillers and sedatives. …

Prerna Athia

I am a self taught UX designer who loves to solve problems and implement new techniques.

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